Speculations about social media for pets called "Petbook"

Every human-pet household has at least one Christmas photo. It used to sit in a frame on a shelf but in the past years more and more end up on social media. Many people take it even further and set up their pet friend's own profile. In the Czech Republic this is a relatively new thing and it is on the rise. The worldwide pet hall of fame isn't just about cats and dogs but there are profiles with thousands of followers belonging to a hedgehog or a fox. Meta, a company that's behind Facebook and Instagram, is wanting to meet the demand for this phenomenon and the rumours about social media specifically for pets seem to be true.

In the USA, 85 million families own a pet, which is 67 percent of all households. The situation in the Czech Republic is similar. 4.7 million households own a pet. There is massive potential in this statistic and the social giant is well aware of it. It has already registered a "Petbook" trademark in Mexico and the European Union, which only confirms the long-standing speculations about the launch of the new service.

Animal Breath

The pioneer in bringing breeders together through social media was Animal Breath with its platform launched two years ago. However, this didn't result in cute furry balls disappearing from Facebook and Instagram. The owners made a decision. Getting together to share breeding tips is one thing but it will not replace the dopamine injections in the form of likes and hearts. My cat and I are in it as well. We're not driven by the desire to become a pet icon but the possibility to comment on events from a cat's perspective is a welcomed bit of fun.

#petstagramer

The world's national top ten has been kicked off and it couldn't be anyone else basking in the glory of social media other than the Pomeranian @jiffpom with almost 9 million followers. Here in the Czech Republic, it's Štefan from Kofola and his profile @tunameltsmyheart with 2 million followers. Even though Štefan does Czech adverts, he's from L.A. So, it seems that the path to becoming a pet pleaser of an online crowd is still free.

This Christmas we continue filling Facebook and Instagram but let's see what Meta prepares for the proud pet owners next year. And if your furry friend doesn't want to wear that red jumper and wouldn't stand with the reindeer antler headband, don't be angry with him. Cuddle him a lot and treat him to a nice long walk.

Happy Christmas everyone!

Related articles

History of the domestic cat I.

Did you know that the domestic cat which is now kept as a pet all over the world, is probably a domesticated form of the wild cat, specifically of its subspecies the African wildcat, European wildcat and Asiatic wildcat?

What do cats have under their fur or cat's anatomy

Cat is a perfect tool for hunting. It owes it to the dozens of years of evolution. While in dogs, their physical signs have been emphasised or suppressed, cats got to keep, apart from several exceptions, their main anatomical features unchanged. In...

How to behave at dog playgrounds

It's no longer a strange thing when a municipality sets up a dog park or a dog playground. Due to frequent regulation of off-leash movement of dogs, this should, however, often be obligatory. Do you know how to behave in such places so that you...

How to travel safely with a dog in the car

Vacation time is finally here and many of us are planning where they will be headed this year. If you decide to go for an adventure by car and to take your dog friend with you as well, a bit of advice might come in handy on how to provide safety for...

How to teach a dog to swim

Of course that we won’t talk about how to teach a dog the swimming technique. We want to talk about how to teach the dog to get used to water and how to make swimming a positive experience for it. Since not every one of them trusts water and some are...

How to choose the right equipment for a cat

If you’re planning to bring a new addition home and it doesn’t matter whether it’s a kitten or an adult cat, it is necessary to prepare the flat for it as well. Do you know what will the animal need and what you shouldn’t forget about or how to choose...

First aid for poisoning - Pesticides

No matter how thorough we are with the prevention, a situation might come up when a dog or a cat will get to a poisonous thing, whether it’s by our inattention or it's somebody else’s fault. That’s why it’s not off-topic to prepare yourself for the...